For people who want to make the right moves in advertising, it would be only normal to find them cramming to find the right books on how to make advertising work to their advantage. Most people turn to the usual educational marketing and advertising books, but the difference really lies on a book that focuses mainly on advertising prowess.

Such is the highlight of this book simply called “The History of Advertising”. Once you hear it, it may seem that it is a book made for a college student. But the real essence of any subject, advertising in this case, really lies on the focus of books that are available in the market today.

Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.

Technorati Tags: advertising, coca cola, picasso, magritte, marketing, books

Okay.  These launched in August, but we don’t appear to have written them up.  Which I find amazing, as we are generally pretty damn fast to post anything involving young women and underwear around here.

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The concept is stories.  Intimate stories told by real individuals (who just happen to be half dressed in lingerie at the time.)  Effective?  It certainly works with the men.  But does it work with the ladies?  Or are men the target?

I must admit I like the site.  It makes provocative and interesting use of photographs and reminds me of a magazine layout while feeling different and quite a bit more engaging.

http://www.ellemacphersonintimates.com/

In only half a month of college I’m already loving the experience. I’ve made a ton of friends, my floor is out of control, and my classes aren’t too bad. I’m taking Advertising 205 so I get to whet my creative appetite a bit and I’m also taking a writing class which covers the evolution of American thought. There is one thing, however, which is starting to bother me over here at Michigan State University- the lack of color. While the older part of campus has some real character, I’m stuck in South Complex with buildings from the phenomenal architects of the 1960’s. The hallways are boring, the lobby is boring, the side walks are boring, everything around me is gray, bland, plain- uninspiring.

Yeah, I’m not attending an art school, what should I expect? I’ll tell you this, I sure as hell didn’t expect to go to a school where I’m gasping for creative stimulation. I’ve written to the chair of the art department begging for her to bring in artists and people to brighten the halls and sidewalks. She still hasn’t responded. Is it so much to ask for some color? I’m starting to go crazy up in here. I am stuck finding other means of stimulation. I’ve had to take a grocery cart from the local store called Goodrich’s. I’ve had to post up pictures of Joe Paterno for reasons I don’t even know. I’ve even stolen a autographed poster of the entire Michigan State Girls Field Hockey Team. I think I might uproot a tree or fill up condoms with water and throw them at people if things don’t start to change. Just look at these pictures, it looks I took screen shots of the halls from the movie One Flew Over the Cuckoos Nest? I’m I so wrong?

Technorati Tags: Beyond Madison Avenue, College, Color, Artists, Grocery Cart, Homework, Michigan State University

This woman got a three hundred page bill from AT&T.

Sorta makes me almost glad I don’t have an iPhone yet. 

Watch the video. 

This spot for Jeep takes us through the last 66 years of American history. In the spot you’ll notice Jeep is integrally apart of this history because of some great special effects due in part to The Mill/ L.A. The commercial by Cutwater shows Jeep has a rich tradition and has been evolving quite well with time. The cinematography in the commercial reminds me of a great movie? Forrest Gump, perhaps?

Technorati Tags: Beyond Madison Avenue, Jeep, Heritage, Tradition, Off Road, Commercial, Cutwater, The Mill, Forrest Gump, Special Effects

Well, now you have one.

Go to www.mentosintern.com and put a task in Trevor’s calendar.  Then tune in to see how it goes.

In the meantime, you can chat real-time with Trevor and he will talk back to you in real-time on the webcam in his office.

While I was there he completed a prank call to someone’s friend to accuse them of dancing with his wife at a club.

LOL.

It took me a while to figure out that it was Ford behind this campaign.

Interesting use of the blog format as I ended up joining the story halfway through.  I found it funny, interesting and the characters well done.  But just a little short of captivating.

My only question is:  will it payoff for Ford??

Check it out.  http://wherearethejoneses.com/

I love me some me being right. So now, 5 million views later, I’ve
returned to gloat about it a bit. I said the Ray Ban viral (Catch) from
Cutwater and the Feed Company would be a viral sensation, and I
“caught” some shit.

I was asked, “How the hell could you predict that, know-it-all?”

Because I’m badass. That’s how.

But, enough about me. Josh Warner of the Feed Company was interviewed by adweek about the success of the video and his philosophy when it comes to viral. Lots of good stuff.

When asked about if there’s a recipe, Josh answered, “It begins with the creative, but extends to how you package it. One element is, “Is it real or not?” [You want people to] want to return to it again and again [to find out]. Another element is WTF [”What the Fuck!”] in a way that is quirky and engaging. For example, [Saatchi & Saatchi’s] Quiksilver ad with a gang of young people in a city throwing dynamite into a river to catch a wave. Or, on the other hand, the Dove “Evolution” campaign exhibited and spoke to our distorted concept of beauty through an entertaining and educational
brand message. That’s what I like to see.”

Read the whole thing here.

I’m afraid CK destroyed me last night.  Spent most of my day sleeping off a hangover.  But I had an AMAZING time.  Got to see quite a bit of Manhattan.

Luckily, Matt from Digital Perm pulled together an awesome recap of Day 2.

Check it out here.

Howdy from the floor of Future of Online Advertising. Here’s the lowdown on what’s going down at the show.

Keynote:
Greg Stuart from the IAB and author of "What Sticks".

Summary: His talk was primarily based on the large (and getting
dated?) IAB cross media study. Targeted at the traditional marketer and how to make online an effective part of your media mix.  Big on measurement.

1. 1.1 million consumers surveyed and participation by many of the
   largest brands in North America (P&G, Ford, McDonalds, Kraft,
   J&J, etc. etc.)
2. $112 billion of the $295 billion spent on advertising is wasted
3. Broke measuring campaigns into three areas: Motivation, Messaging and Media
4. 36% of them failed on Motivation, 31% failed on Messaging, and 86% were seriously sub-optimal in their use of media
5. Went through the classic fragmentation of media. Interesting in that he pulled out Blackberry and Home Networked Game Consoles (50 Million)
6. Most firms and agencies are judging ads by looking at them. Not testing them. And when tested, they generally fail.
7. Online ads: must pass the 2 second test. You have to get the
   brand, product, message and impact in under 2 seconds (and you don’t
   know what 2 seconds of an animated ad they are seeing)

Second Speaker:
Future of Search Marketing, Ron Belanger, Yahoo

Summary: Good presentation but a strong predisposition that consumer
2.0’ers (whoever they are) are primarily Yahoo search users. So to
reach them, use Search engine marketing tactics. That said, Ron
Belanger made some great points. Like the fact that users do NOT
remember URLs. Reach them where they are going (search sites).

• Over 50% of users surf the web while watching TV
• Majority of online consumers are passionate about brands, only 5% are writing badly about them
• Search is on the rise. The more savvy a user gets online, the more they use search. It’s not for those that can’t find it.
• One of the top search terms on Yahoo is Google and vica versa
• Users do NOT remember custom URLs. They use search to find products and brands.
• 20% don’t remember URLs at all. 52% don’t remember URLs very well. 27% sometimes remember. 1% always remember.
• Search users are more likely to consider different brands before purchasing (duh)

Wrapup

Overall, It’s very strong on the selling online media as a
viable alternative to traditional marketers so far. I expect we will see the
2-5% of media is spent online, but users are spending 20% plus of their
time any moment now.

I’m going to be in the big apple for the Future of Online Advertising show. Big City. Scary Stuff.

Come on out to the pseudo-Pause event Thursday night and say hi. It’s going monthly, but Danny has agreed to let us congregate there. I’m aiming for 6pm.

For those of you too busy washing your hair to fly across the continent or country and say "Hi", well, enough said.

Just in case there are any other Ken Nordine fans out there, here is an awesome radio commercial tribute by adliterate.

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From a radio spot promoting wales.  The rest are available here. 

Does anyone else find the "new" Adobe branding a flashback to chemistry and the periodic table that we all so dreaded memorizing?

Well, Eli over at Forgery League stumbled across a brand of Adobe Fettucini. Or so it appears.

Oy.

It’s pretty rare for a car commercial to actually make me laugh.

So Kudos to Publicis Conseil.  My question after looking at the effort put into this ad is what is the connection?  Sports?  Are they trying to make me think of this car as a Sports Utility Vehicle?

Or as an enabler for my buried sports desires?

But I certainly like it more than the endless curving road and slow-motion shots of most car ads.

Yesterday I was shown the PSA below. Loved it. Rethink Breast Cancer is focused on making this important message relevant to a younger demographic.

Now explain why I had to search for 30 minutes to find this on YouTube. Wouldn’t it make sense to have the PSA right on the Rethink Breast Cancer website? Or even promote users on how to share it with friends and family? Crazy talk, I know.

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EdelmanFilms.com

Do people trust the word of a giant PR Firm?

I don’t. So take some points off there.

But they are a PR firm and they could have launched it at some greentheworldnow.com address. So they are being "transparent". So they deserve some points, no?

But I still don’t trust the word of a giant PR firm.

Do you??

Many thanks to Kate for pointing me towards this as somehow it never made my radar.

I never saw this. My apologies if everyone has. It was a promotion for a Swedish movie about a year ago. Brilliant.

Warning. Adult content.

For someone that is so passionate about bands using new channels to distribute music and empowering fans to market for them, I should have my ass handed to me for not blogging about this sooner. On one day, March 22nd (that’s Thursday), bloggers, podcasters, and music lovers that don’t like the idea of the music industry suing its own customers, are going to strike fear into the heart of the Evil Empire, the RIAA. On March 22nd, we are going to send independent band Black Lab’s new song ‘Mine Again’ to the top of the iTunes charts.

Now before any of you cynics say this is a ploy by the band to get some exposure, guess again, this is being done by US to get the attention of traditional media, and the RIAA. Here’s what the band had to say on their site when they found out what the deal was:

Holy Crap!! hey everyone, welcome to blacklabworld, home of the american rock band black lab. apparently, some insane stuff is going on. as we speak, a group of podcasters, representing millions of listeners to cutting edge media, have decided to make black lab’s song “mine again” NUMBER 1 on the iTunes charts on March 22nd. one day, one song. the vision is to make a statement about the power of those who make, broadcast and listen to music outside of the traditional media models, and it’s an incredible opportunity for black lab fans to get familiar with podcasting and for the larger world to get familiar with black lab. I hope you’ll support us and the podcasting community on March 22nd by clicking this link and purchasing the song via the affiliate link (proceeds go to a scholarship fund, as does half of everything we will make on the 22nd). thanks!

 

Yep, I saved the best part for last. BumRushTheCharts, the defacto fansite for this movement, has set itself up as an iTunes affiliate. What that means to you is, if you buy Black Lab’s Mine Again via THIS LINK, the site gets 5% affiliate fees, and all the commissions earned via purchases from that link will be donated to fund college scholarships! Black Lab has also agreed to donate 50% of its earnings from all iTunes sales of Mine Again tomorrow to the scholarship fund as well!

So beginning at midnight tonight, you can buy Black Lab’s ‘Mine Again’ via THIS LINK, which will fund college scholarships, help support an indie band that supports podcasters, and bitchslap the RIAA. All worthy goals! Do your part to get the message out by blogging about this worthy cause! Hat-tip to Jaffe, who has been all over this. He’s threatening to add it as a case study in his upcoming book Join The Conversation.

Because it’s Friday… (Look what you’ve done, Danny. A new meme!)

Embedded video likely not “work safe”.

I was just thinking that I’ve seen all the slang I can today when this arrived in my in-box. "GDC Keynote: Sony Launches Third Life". The initiative sounds cool if you can get past the "Game 3.0", "Web 2.0", "Emergent" and "Third Life" references.

In a nutshell, Sony has just announced "Home" as part of their Game 3.0 initiative. It is an evolution of Second Life but for PS3 users: a world of 3-D avatars, chatting and games.

Personally, I’m more excited about my Money 4.0 initiative, but it seems to be challenged by my emergent lifestyle, incompatible with my 1.0 life and forever stuck in prototype play-testing.

Read the full story over at spong.