Chimpanzees and monkeys are two common animals we may see in a couple of ads, both banned and shown. But while many of us find them hilarious, PETA (People for the Ethical Treatment of Animals) doesn’t find them amusing. In fact, they have gone as far as contacting SEGA asking to shed light on the use of monkeys on their ads.

So using animals don’t seem to be funny after all. Makes you wonder what animal will be noticed next.

“Once we informed Sega of the horrible things chimpanzee ‘actors’ go through (such as being ripped from their mothers when just days old, being forced to perform demeaning tricks, shocked with electric collars, beaten, and deprived of food), they immediately made the kind decision to pull the video from their site and promised to keep all great apes out of future ads,” PETA said.

(Source) CVG

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.