To help boost and build the Coke Zero brand, Cocal Cola Great Britain has reportedly teamed up with Sony Entertainment to promote the next James Bond film titled “Quantum of Solace” which is slated to open in the UK on October 31 and in the US by November 14.

The deal likewise includes a change in packaging and a temporary name change while the movie is being shown to Coca Cola Zero Zero Seven. The familiar logo of the 007 agent is likewise affixed on the containers which may likewise become a collector’s item due to its limited production in connection with the film.

Coca-Cola Zero Zero 7 will have specially crafted bottles featuring the 007 logo, a picture of star Daniel Craig and the new film’s title. (Bond fans will most certainly note the gun-barrel detailing on the Coke bottle’s familiar contour.)

(Source) Advertising Age

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Article Tags: 007 | Advertising | coke zero | coke zero zero seven | james bond | movies | sony entertainment

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