Arnold has joined forces with the guys of Aardman Animations – those BRILLIANT folks known for their Wallace & Gromit animations – to bring the people the world of Hershey’s Chocolate. First and foremost, this spot just wants me to bathe in giant vat of milk chocolately goodness. It just looks so creamy and delightful. I had to use some seriously Jedi mind tricks to convince myself that I did not need to immediately walk into the kitchen, put my 60¢ in the vending machine and watch one of those sinfully fantastic little bars fall into my hands. I mean, of course, the spot is extremely well done, fantastically gets the “pure” idea across, and features a decent Hershey-sounding cover of Modern English’s “I Melt with You” that doesn’t make me want to pierce my eardrums. I can’t wait to see the rest of the campaign roll out. Until then, I’m gonna try and keep the mouthwatering under control.

Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In her free time (ha!), she lends her insights to the advertising world through Beyond Madison Avenue, a Talent Zoo blog. Find them at www.beyondmadisonavenue.com and www.talentzoo.com. Questions, comments, criticisms or concerns? Leave a comment or shoot her an email at jessicabma@gmail.com.

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