Nude Cycling Ad Going For Gold

With about 3 days to go before the official start of the 2008 Beijing Olympics, most countries have their own way of advertising and promoting their athletes. Some may go to the extreme but apparently cyclist Rebecca Romero is really making it personal.
For her hard work and symbolism of dedication to her sport, she has been chosen by Powerade Sports Drink to endorse their product with the “Inner Gear” concept. With her credentials and determination, the decision is expected to pay off. But above all of these, nothing is more fulfilling than getting the gold in
For the next three weeks these pages will be packed with legions of extraordinary athletes, but be assured of this: there are few you will find as arousing as Rebecca Romero. And that is not because she looks good naked on a bike.
Even for a professional athlete, where character traits such as self-belief, drive, selfishness (not intended as a negative) and courage are necessities on the check-list, Romero stands out. Even fully clothed.
(Source) Times Online
Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!
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