As part of this year’s Cannes Young Lions Competition, Nokia, a sponsor, teamed with New York agency, Local Theory, for an MTV special that will run later this year/early next year – part of a whole campaign around Nokia’s sponsorship. However, on the Young Lions YouTube page, we have a sneak peek at some of the content you can expect to see. The following video is an interesting clip about how ad agencies are getting relaying their messages nowadays. Is it still about the big idea or is it more media based? Perhaps it’s a nice combo of the two. From a biased creative POV, I’d love to think the big idea still has a HUGE part in any sort of advertising but then again, I also realize the importance of understanding all your media channels. But hey, who doesn’t want to think their idea is going to make a sweet commercial? Check it out below then head to the Young Lions page to check out more content from the participating teams – USA included! Share your thoughts, too. I’d love to hear ‘em.

(Source) AVagnoni Communications

Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In her free time (ha!), she lends her insights to the advertising world through Beyond Madison Avenue, a Talent Zoo blog. Find them at www.beyondmadisonavenue.com and www.talentzoo.com. Questions, comments, criticisms or concerns? Leave a comment or shoot her an email at jessicabma@gmail.com.

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