Coca Cola doesn’t really need to put much effort in marketing its product considering that it is a global brand. But a slight change in logo and design would never hurt. We are familiar with the standard red background and white ribbon like design in front of it. But just the same, putting in something different in the ribbon area would never hurt.

The new trademark is called the VIS (Visual Identity System) which incidentally won the Design Grand Prix at the Cannes Lion International Advertising Festival. This new design has evidently been used as early as last year and now with the aid of advertising, Coca Cola is determined to put their brand into full blast around the world.

“Our efforts are being recognised by one of the most prestigious festivals in the advertising industry,” Mildenhall added.

The new design keeps the “Coke Red” brand colour but changes the brand’s white ribbon, contour bottle and scripted logo.

The VIS, debuted last year in advertising, packaging, vending machines, coolers and retail elements in North America, followed by Asia and Eurasia, and will continue to roll-out around the globe throughout 2008.

(Source) Business Daily

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