Forbes recently released its list of the Top 10 Spokescreatures. Topping the list, at pretty much no surprise, is the lovable and slightly ridiculous M&M guys – Red and Yellow (I think Miss Green needs a little loving too, but that’s neither here nor there).

Rounding out the list are:

#2. Geico Gecko (P.S. When did he become British?)

#3. (Tie) Aflac Duck & Poppin’ Fresh a.k.a The Pillsbury Doughboy

5. Tony the Tiger

#6. Energizer Bunny

7. Trix Rabbit

#8. Chester the Cheetah

#9. (Tie) Ronald McDonald & Lucky the Leprechaun

So next time you are branding a client, remember that there may be a placed for these loved icons. Because as Leo Burnett’s John Condon said,

“Icons don’t exactly get arrested or end up in rehab,” says John Condon, chief brand officer at Chicago-based Leo Burnett USA, with a laugh. “And they don’t demand to renegotiate their contracts either.”

Jessica is a copywriter in the Tri-State area who shares her love of advertising through the wonders of Beyond Madison Avenue. She specializes in the “next big idea,” which is usually stumbled upon by complete accident through ridiculous conversation. Questions, comments, thoughts or criticisms? Leave a comment or email her at jessicabma@gmail.com

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