The democrats created a web site to counter some of the latest attacks by the the McCain camp. The Low Road Express is a play on words on John McCain’s famous Straight Talk Express. The site has recieved some media coverage as well as a mention in the New York Times editorial section. The Obama campaign hopes to update the site periodically to balance some of the negative attacks against them. This site is a counter punch to McCain’s BarackBook site and the the most recent “Celeb” ad.
I’ve never had the pleasure of dining at a Ruby Tuesdays (There’s only one in the entire Portland-metro area) so I can’t attest to it’s past, but apparently it’s time for “A Brand New Tuesday.” Next week, Ruby Tuesday has an explosive promotion planned:
On Tuesday August 5th, Ruby Tuesday will blow up its last old-style restaurant live on the Internet. Investors in the struggling chain may get a perverse pleasure out of watching as Ruby Tuesday’s performance has been among the poorest in the casual dining category.
Ruby Tuesday is going all the way with this promo stunt…
Teaser ads for detonation…
With all prices going up, energy bills are bound to escalate as well. Many consumers know this for a fact and while others feel that there is nor more need to be reminded of it, advertising efforts to consider switching energy services by comparing prices and becoming more conscious of where they get electricity from.
“Consumers are in real danger of seeing rising prices hitting their standard of living. People can no longer afford to sit back – they must start taking action now to beat the price rises and protect their quality of life. The good news is that there’s…
I’ve been seeing these new spots for Dreyer’s/Edy’s Dibs lately and I just can’t get enough of them. I generally a sucker for ridiculous and wacky humor and these definitely deliver. The only sad part is I can’t give credit where credit due. I know that JWT does Nestle’s ads and that Nestle owns the ice cream brand. Are these JWT?? Anyone know? Oh and don’t forget to enjoy!
Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In her free time (ha!), she lends her insights to the advertising world through Beyond Madison Avenue, a Talent Zoo…
Microsoft is Challenging Google’s PageRank algorithm with an algorithm of their own, BrowseRank. Microsoft researchers release an academic white paper, “BrowseRank: Letting Web Users Vote for Page Importance,” to highlight some of the advantages that BrowseRank has over PageRank. I’m not as technical as the authors of the paper, but I believe that a new and improved algorithm is not a Google killer. Google is better than good enough. If Microsoft wants to create a better search experience for users, I have some advice. It’s the interface stupid. The algorithm could lead to more accurate contextual advertising, since it does…
Advertising today is deemed as the best bet to help faltering businesses and apparently this concern is something that healthy eating can take advantage of. These days, the type of food that children eat are important since growing concerns for obesity and the safety of food that we eat is necessary to stay healthy.
Such is the call to food manufacturers today which need to emphasize a lot on healthy eating and making them known. Advertising is one such thing and the exposure that they have will definitely be a big help towards promoting healthy eating and what to eat at…
DDB Belgium pulled out all the stops of simple execution for this new series of ads for Volkswagen. Shifty fluently from one gear to the next. Simple, well stated, I get it. You’ll get it and you will love it as well.
Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In her free time (ha!), she lends her insights to the advertising world through Beyond Madison Avenue, a Talent Zoo blog. Find them at www.beyondmadisonavenue.com and www.talentzoo.com. Questions, comments, criticisms or concerns? Leave a comment or shoot her an email at jessicabma@gmail.com.
Technorati Tags: VW, Volkswagen, cars,…
This is an older campaign from Cline, Davis & Mann in NY for The Starfish Project - an organization that aims to collect unused HIV/AIDS medications and send them to those who in need of them in Africa. This campaign is from last year, but I recently came across it again and wanted to share it with all of you, as the message never really gets old. I love the simple yet artistic looks of each of these ads as well as the simple statements. Enjoy. Thoughts?
Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In…
We’re nearing one week until the Olympics, and it’s pretty obvious if you flip on the TV or surf the web much. Olympic themed footwear and apparel are showing up everywhere, and it seems that the colors of the rings are just about everywhere. As to be expected, there are some generic and lackluster olympic-centric spots popping up, but there has bound to be some good creative to be released over the next few weeks. One that came out last week and made a decent splash is the Nike Courage spot:
The Courage “campaign,” while lacking depth, has definitely…
Scion grew their sales figures by 8% in the third quarter according to contagious magazine. Part of their success can be attributed to community centered branding. Scion clearly understands their market. The Scion web site is crisp and clean. It doesn’t look corporate like the GM site. Even the Honda site looks boring. At the top to the page, you can see what this car company is all about. Cars, Owner and Culture. Visitors to the site aren’t bombarded with a sales pitch. The call to action is to explore the site and to become part of the community. Scion lists events…
