In a recent article IGA Worldwide CEO Justin Townsend stated  “Gamers like in game ads when done in a contextually relevant way and there is no arguing that,”  

Gamers “like” in game ad’s. Really? I might not go as far as to use the term like. I would land more in the camp of tolerate. The main issue that I have noticed with in-game ads is that they don’t add context or value. Now, I don’t want to black cloud the entire concept with out offering up a solution. Why aren’t the products keys to  additional content or lives or something on a more consistent basis?

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