Check out this new ad by London-based CHI&Partners for their client, Drench, a bottled water brand in the UK. In this Napoleon Dynamite-esque spot, you watch as a marionette impressively dances across a stage to “Rhythm is a Dancer,” by SNAP!. The puppet featured is Brains from the hit British TV series Thunderbirds from the 60s. The name Brains cleverly works with the product’s positioning that since your brain in 75% water, you should keep it topped up and it also brings back the marionette animation that the TV show was known for. For those unfamiliar with the show and character, enjoy the spot for the entertainment factor. And for those who know Brains, well, this one is for you.

Technorati Tags: bottled water, Drench, Thunderbirds, Brains, hydration, advertising, London, UK, Napoleon Dynamite, SNAP!, commercials, TV, advertising

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