In a new spot for Conservation International, Harrison Ford takes a personal stance on the effects of deforestation. CI is an organization dedicated to protecting all life on Earth and showing people that humans can survive and thrive when there is a balance in nature. That aside, they have equated ripping out trees in the rainforest to ripping out Ford’s chest hair via waxing.

In some strange way, I like the spot. While the way we feel the effects deforestation, I definitely watch the whole spot waiting to see Ford’s reaction to the “grooming.” I also checked out the website to learn more about what it was all about. And hey, could you think of a better actor to get when he’s got one of the most anticipated movies of the summer coming out this week?

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