Subaru has been making a fairly large push lately for their Forrester, and one of the cornerstones of the messaging push is the fact that the Forrester is sexy. While my allegiances to European auto runs strong and I’ve never been particularly blown away by Subaru, this Subaru Canada spot from DDB Toronto is doing a good deal to change my opinion.

With a soundtrack from Electric Six, the spot is bizarrely beautiful and oddly humorous. I’ll be chuckling for the rest of the day. I suppose my opinion of Subaru (based primarily on advertising) is beginning to shift for the better.

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