great post—love the ad but agree the concept could have been better executed. unfortunately it comes off as being a ‘one-off’ instead of a part of an overall brand strategy. and ’soulmates’ is a disconnect for me as well.

cheers

The image on the right is lush, pretty, and an insightful look at diversity. 2008, we are a diverse Nation, right?

I personally like the concept, the execution is a little weak, it does not give room, space to explore the shapes and tones of the cookie. It could have been sweet in a more minimal style. The copy is not tight and to the point.

“Perfect Match, or Perfect Union works well”

Black tires on a Black pavement: does that cause Black on Black crime?

One could make any conceptual assumption fly: creative is in the eye of the viewer. However, there are real, and current issues related to race, and the urbanized branded landscape of this Great Americana.

National concerns based on the divide(s) of race; grave misunderstandings regarding both Ethnic and Angelo Americans.

Lets not clown with an important construct…:)

Lets keep the focus of trying to advance culture with creativity.

Didactic Branding: teaches, uplifts, bring together, and create sales. Shopping should be fun, lets try to keep it light!

Oh darn I guess I’m a racist, but, wait I have Angelo and Ethnic friends.

Yes, light rather then dark; One can not see the future in the dark!

FYI: my race is humanity, global culture, NYC, liberty…. Simply American!

Thank you for allowing me to share my thoughts.

William Shepherd
Los Angeles Ca.
Good Ole U.S.A