Has this happened to you? You’ve come up with a kick ass idea sold it to the account team and the client only to get to your production meeting and hear “and we’ve got the great set up for you” and see friggin’ lower grand. For the un-initiated it is the street in LA that has the crappy overhead florescent lighting and cut outs in the upper level. For some reason this combination is like catnip to production companies and auto advertisers alike. This is why I propose a ban on lower grand or at least a two year moratorium. Last time I checked there were over 5.5 million miles of paved road in the US.  Find a new location already.  - Buie

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