It is better to Ride a Chevrolet Aveo
We are quite familiar with the integration of the movie the Transformers into most car advertising today and while some may like them, others use them as a point of reference to show other people why it would be best to use known brands.
There are two ways to which this type of advertising approach can be used. Positive in the sense that it gives life into the cars that are being sold today and negative for people who want to avoid a complicated and techie automobile when all they want is convenient transportation.
Whichever way you look at it, it all boils down to one thing; getting the eye of most car enthusiasts whether they will buy a car or not.
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The Chevy ad is actually a play on a campaign that Citroen did for one of their cars in Europe. Check out the Citroen ad and watch the Chevy one after, you’ll see
http://iblogmustang.com/2008/05/16/mustang-transformer/
I loved the Citroën ad, and it almost hurts to see it mocked so beautifully and effectively.
But in the end, the Chevy spot makes a pretty solid impact and definitely positions itself well against the whole “alive with technology” thing Citroen (and most of the other European autos) had goin’