Apple is known for it’s advertising. Has been for awhile. Recently, mostly with the invention of the iPod, Apple has been responsible for helping to launch the careers of some once-unknown artists. I don’t think I actually know anyone that had heard of Feist, CSS, Yael Naim or The Ting Tings before their partnerships. And hey, as an up-and-coming artist, can you think of a better way to launch your career?

Now, while I’m excited that these talented artists are getting some of the attention they deserve, whenever I hear “New Soul,” by Yael Naim I want to throw my TV/radio/computer through a window. I don’t know if this is because the commercial was WAY overplayed or what. But this morning, while watching VH1, the song started playing, I immediately turned around to change the channel, thinking it was the ad and having zero desire to see that laptop in an envelope one more time. However, I found that it was actually VH1 doing a little news blurb on her. So I feel like I’m torn. I like the ad… but only for the first three times I see it, because next thing I know, I can’t stand hearing the song. Unlike other ads I could watch over and over without getting old. It got me thinking… does this happen to anyone else? Do you hate Apple commercials? Or do we just grow tired of the song, like being overplayed on the radio? Maybe a mini test you can try for yourself. MacBook Air commercial is below, followed by music video for the song. Can you make it through the whole thing? I can’t.

Technorati Tags: Apple, MacBook Air, iPod, music, Yael Naim, CSS, Feist, The Ting Tings, advertising, promotion, commercials, music videos