I was at the Kanye West concert last night (if you have not seen this show make it a point to check it out) and it was amazing to look at the opportunity missed. Absolute vodka had two displays that were featured during intermission but that was the extent. If you were an event marketing company it would seem like an easy sell. “You have the opportunity to touch 30,000 people in 40 cities.” Sounds like good numbers and yet only a Liquor brand with no sampling opportunities decided to talk to the crowd?  Is Kanye that scarry? In my mind and in the mind of mass media his mouth is a great weapon. Why not bring it to bear for your brand? It could be said that the screaming fans were not just waiting for the message delivered by Lupe, N.E.R.D. Rhianna and Kanye. They wanted even more. Give it to them. The amount of live blogging and FB pictures (you know, when folks turn a digital camera or camera phone on themselves) was out of control. Oh the missed impressions. The creative space to be played with….just a shame.  

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