Absolut is bringing one of their print ads to life in the newest spot from TBWA, titled, “Dissection.” The original print ad featured an exploding glass that reveal the vodka within. In the spot, TBWA takes it to the next level with the Absolut bottle itself exploding in slow-mo and the liquid inside staying in the quintessential shape. According to AdWeek, the vodka was actually shot in slow frames and minimal (20% or less) was CGI animation. I enjoy the ending where the pieces assemble themselves back together for the end tagline, “In an Absolut World.” Check out the ad for yourself below… what do you think?

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