Branding is a part of marketing but it is also the other way around. Without a brand, marketing personnel will have a hard time coming up with advertising campaigns that can more or less help boost the market awareness of a certain good or service since the absence of a brand that can be recalled and placed into mind would exist.

Just take a look at the successful brands we have today. Most of them are associated with a certain commodity.

1. Marlboro – Cigarettes
2. Sony – Electronics
3. Kelloggs – Cereals
4. Hewlett Packard – Printers
5. Nike – Sports Shoes
6. Shell – Gasoline
7. Budweiser - Beer

If you will notice, they have established their brand already and at times, you may even hear people calling the brand rather than the product. Successful branding cannot be achieved overnight. Just look at these brands, it took them years before positioning themselves to where they are today.

COMPANY branding is not just a logo. It’s all about perceptions, how your customers or clients view your company and the products and services you provide.

(Source) News.com.au

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