Tag clouds are a questionable way of browsing the internet. But applying the same concept to branding yields entirely different results. Brand tags is the brainchild of Noah Brier, and is based on a relatively simple idea:

The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is.

Visitors to the main page are presented with a logo/brand and asked to describe it with one word or phrase. pretty simple. It’s interesting to browse through the results… and not entirely surprising. Take a look around and add to the project. It’s rapidly expanding as you’re reading this. And you can skip the splash page and just start browsing here.

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