As far as advertising is concerned, you would be surprised at the things that most companies would come up with to get attention and this one is really something that is similar to them. This new print-ad gimmick is for readers to take camera phone pictures of icons and ads and send them to a certain number. They will in turn get more information from the advertiser concerned.

If you think of it, it is quite a long shot and seeing people wasting their time taking pictures and then getting information of these products does seem strange at this point.

Wait a second. Haven’t we seen something like this before?

Ah yes, the CueCat, a handheld device that scanned special barcodes to save you the trouble of typing in a web address, which was introduced in the year 2000, pretty much failed that same year, and are now as hacked as Roombas.

(Source) Jossip

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