Deconstructing the Audi RS6 with gymnasts
[kml_flashembed movie="http://www.youtube.com/v/AkZ8bv-SOj4" width="425" height="350"/]
Audi has been creating (or rather constructing) some fascinating spots lately, like the “strings” spot I wrote about a few months back.
This most recent spot from BBH London continues along the deconstruction & construction path, stylizing the internal workings of the Audi RS6 via Hugarian Gymnasts. Certainly not the first thing I would think of, but the suspension of reality and the acceptance of the gymnasts loosely representing the internals of an RS6 engine does something fairly powerful, and certainly creates an interesting spot.
So the ultimate question: do gymnastics, string figures, and automotive orchestras work to sell cars and change brand awareness? Or does it simply yield commercials that are interesting to watch?
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Repetition, especially to excess, is hard on...
I gotta be honest, I feel the same way about the Guinness ad with the Music Machine by BBDO
I think I hate it, only because the previous throwback “Brilliant” spots were so iconic
[...] and GT have released the newest bit to the Audi RS6 Campaign I wrote about a few weeks back (with the gymnasts), this time in the form of an impressive microsite. In addition to showcasing the gymnastics ad, [...]