Century 21 finally gets into the 21st Century
I find most companies asking for user generated content want one of two things:
1)Other people to do their work for them on the cheap and/or
2)Don’t want to pay an advertising agency
Sometimes it works (Doritos and the Super Bowl) and rubs advertising creatives the wrong way and we all get in a tizzy and think of ways to criticize the work as “unprofessional” when really we’re thinking “we should have thought of that.”
Sorry, this new campaign from Century 21 doesn’t sell me on wanting to create a wacky video of me doing wacky things for “exposure”
I’m personally of the opinion that payoff doesn’t match the efforts, but then again, closing costs are a pain
Being that I hang out with people who do these things, I’m sure I’m going to get a lot of emails asking for my vote…but that teaser ad. Yikes
1)Other people to do their work for them on the cheap and/or
2)Don’t want to pay an advertising agency
Sometimes it works (Doritos and the Super Bowl) and rubs advertising creatives the wrong way and we all get in a tizzy and think of ways to criticize the work as “unprofessional” when really we’re thinking “we should have thought of that.”
Sorry, this new campaign from Century 21 doesn’t sell me on wanting to create a wacky video of me doing wacky things for “exposure”
I’m personally of the opinion that payoff doesn’t match the efforts, but then again, closing costs are a pain
Being that I hang out with people who do these things, I’m sure I’m going to get a lot of emails asking for my vote…but that teaser ad. Yikes
Technorati Tags: Century 21, user generated content, marketing, things that rub me wrong
