ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Beer & Weed: A Match Made In Heaven…or in California | beyondmadisonavenue

Beer & Weed: A Match Made In Heaven…or in California

 Vaune Dillmann, a local California brewer, was ordered by federal alcohol regulators to stop using bottle caps on his beer that read, “Try Legal Weed”.  The agency told Dillmann that the message on the caps were misleading and were a reference to drugs.  As it turns out, Dillmann told the Associatd Press that he’s never done drugs (specifically marijuana) in his life and that the bottle caps were just a reference to the town’s name: Weed, CA.  Dillmann claims that he is not the only one who has used the tradition of exploiting the town’s name.  In fact, he claims that even city officials do it- which, of course, makes it ok.   Federal agency spokesman, Art Resnick told the Associated Press:

We protect consumers of alcohol beverages against misleading advertising and labeling. That’s one of our primary functions. That’s what we do, as well as collect taxes.

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3 Responses to “Beer & Weed: A Match Made In Heaven…or in California”

  1. Definitely not original, but still works great. This guy will get tons of coverage(like this post) and probably a boost in sales, but will struggle to market his brand as more than a gimmick.

  2. I agree. That’s probably why he put a rush order out to get the rest of the bottles with the logo on it before they officially make him cut it out.

  3. [...] read “Try Legal Weed”. But the Federal alcohol regulators didn’t get the humor: According to Beyondmadisonavenue.com, The Alcohol and Tobacco Tax and Trade Bureau, The agency responded that the message on the caps [...]

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