one more place to put an ad
As I was attempting to be the quintessential creative mind yesterday, sitting in a coffee shop with my apple laptop & black sketchbook, i carelessly gazed around the coffee shop only to notice something I hadn’t given much thought to: advertising was everywhere. The Coffee sleeves had ads for an upcoming movie, courtesy of BriteVision. There were table toppers for local events and restaurants. There were even ads under the table glass. And then the dozens of concert, performance, festival, etc. flyers in the window. It was as if when I wasn’t looking, someone bombed the coffee shop with advertising. And then I realized maybe I just haven’t been paying attention.
It’s one thing to see one “new media channel” evolve or to discover a new medium, like human skin, corneas, the ocean, or on an escalator, but as a consumer (and a human), it’s only good up to a certain point. Ad after ad after ad, in the same environment, certainly changes the effectiveness. As new technology evolves and allows us to place messages in new and often unheard of locations, the question has to be asked “is it necessary?” Just because we can, does that mean we should?
On the subject of the coffee shop, where branding never seems to cease: we now have ads on the top of the cup. Yes. the top. (or we could, potentially). Inventor Oleksiy Pokalo has created a fairly simple device that can “print” a logo on top of your cup of coffee.
Just on the off chance that your coffee shop doesn’t have enough logos floating around as is. What’s next?
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We definitely don’t need another way to advertise, we have plenty for sure, we need to advertise smarter.
That said, the latte printing machine is pretty cool. too bad the image won’t stay through the entire drink.
A logo is NOT an ad. Repeat: a logo is NOT an ad. Real ads have ideas and convey a brand message. A logo, though its design may support the brand message (although ususally it does not), is still just a logo.
Reclaim the mental landscape now.
Why would anyone wait an extra two minutes just to see a logo on their coffee cup?
This will never catch on. Not at Starbucks, anyway.
This is the quintessential example of “just because we can, we did.” How much time and technology was invested in creating a logo that lasts two minutes or less?