New, trendy, and flashy products are often ripe targets for competitive ads. I always secretly enjoy when one company directly targets another via their advertising, despite knowing that a more creative (and ultimately more effective) solution most likely exists.

Lenovo seems to have had enough of the ever-so-popular Macbook Air, and takes a shot at it with the release of their new ThinkPad X300. Not only do they say “everything else is hot air,” but they even go as far as to loosely reference the Apple typefaces, gradients, and button styles of apple (below). It kind of takes the whole Mac vs. PC thing to a whole different level.

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