For most people in North America, memories of Renault consist of temperamental cars like LeCar and the AMC/Renault co-branded Alliance (both examples of model naming at it’s best). But Renault is alive and well in the rest of the world, competing bumper to bumper with the other industry leaders. They consistently produce some impressive advertising, and this newest spot for The Megane Sport by Publicis London is no different.

A simply beautiful concept. An exquisite “Everything is Sport” tagline that speaks volumes. Quite possibly one of my favorite automotive tags/concepts of late. It positions the Megane Sport perfectly and actually begins to define and mold the target as well. And the direction and production, paired with Vivaldi, produces something memorable. Not just as a cool spot, but as a spot for the Megane Sport, which is another impressive feat in and of itself. Now I just need to figure out how to get a Megane Sport over to this side of the Atlantic.