Hillary Clinton Endorses Obama
Posted on February 13th, 2008 by Entersepoorse
BBH London’s created this ad of Hillary Clinton endorsing Barack Obama. The print ad asks you to “Imagine the power of AXE.” A little controversy can go a long way. This could not have come at a more pivotal time in the American Primaries. Now I have to ask a few questions to you folks out there? Do you think that non-political advertisements can have an effect on an election? Is this a political ad and therefor subject to the same rules that govern political advertisements?
Filed under: Uncategorized
This is not a “political” ad…it’s great creative. Leveraging two public figures that are top-of-mind across the entire country is timely, smart and very funny.
It’s not a political ad. It’s a creative piece that’s leveraging the current social frame of mind.
Any piece of visual communication has the potential to sway opinions; I believe this one is elevating a characteristic or characteristics that Obama may or may not have, ergo, elevating Obama and altering the opinions’ of others.
Its smart. But I feel that its not fully resolved. It can leave the viewer with questions rather than a perspective that Axe would like their audience to have of their product(s).
The disconnect I have is this: is there a relationship between sexual desire and political opinion.
Great ad! I think it’s something that will gain attention, and create a viral effect and word of mouth campaign, especially at this fragile campaign time.
Thanks for sharing!
The timing makes this ad work. It’s funny, but they put it out at the right window.
[...] menggunakan cara licik saat kampanye. Ini buktinya…, tetapi karena tidak berhasil cara yang lebih licik lagi [...]
[...] What Hillary can’t and will NEVER match is the million little endorsements, videos, comics, blog posts that are each seen by relatively few people, but the sum of their influence is a network that [...]