Adidas: telling the story of Adi
Storytelling is an art that is slowly fading away. There are even groups dedicated to the preservation of stories and of storytellers. With with new technologies and advancing digital techniques, the story is often lost. There are still those occasional stories that get told with passion and care, and they are truly beautiful. Adidas, founded 60 years ago, is one of the most iconic brands today with a logo that speaks for itself. Yet 180 Amsterdam has crafted a beautiful animated short about the history of Adi Dassler and the beginnings of Adidas. Simple, beautiful animation, but most important, an incredible and uplifting story from a true storyteller that speaks louder than any logo could. It’s nice to see a real story every now and then.
And you can check out the :60 version on YouTube here.
Technorati Tags: Adidas, shoes, film, animation, story, beyond madison avenue
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Simple and elegant. An inspiring story -every copywriter wishes for a client with a story like this to tell. Great music, art direction, and writing. It positions Adidas as the humble, honest sports-shoe company which makes Nike the cruel, faceless corporate giant. Not a small accomplishment! I know I will definitely consider Adidas the next time I’m buying footwear and such.
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