The ubiquitous iPod has not only spawned hordes of similar products, but ads as well. And often if it’s not a blatant rip off of the the classic iPod style, it’s a feeble attempt at borrowed interest. You can almost here the marketer saying “Hey, I’m cool. I have an iPod in my ad.” Well a recent campaign from DDB Sydney turns that model on it’s head and slams it down on the ground — quite literally. The ads for the NSW Police Department seek to bring attention to the alarming rise in the number of teen deaths that have been occurring as the teens, lost in tunes, fail to pay attention as they cross the road. All of the ads feature a single line of copy “Watch for cars when wearing headphones.” Nice work. Simple. Clean. Arresting. It will be interesting to see what sort of response they get from Apple.

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