The world’s smallest ad?! Check out this clever use of print. Love it or hate it, it gets noticed just like the those pesky pimples it promises to vanquish. The latest work for Clearasil from Euro RSCG Düsseldorf, Germany uses a “specially created pimple sticker” to instantly turn the covers of popular youth magazines into Clearasil Ads. The back of the sticker drives to clearasil.com, and due to high demand they are producing more of the stickers to be used as giveaways. Yeah, I know I can’t wait to cover my Trapper Keeper in pimple stickers — so cool! Still, it’s a really smart use of media. Just wish they would have given a little more thought to the online experience. Once you get there, it’s just another generic product site. Why not replicate the print experience there? Let people upload photos, pimple-ize them and share them with friends? Seems like a huge missed opportunity — almost as big that pimple. How can you miss it?
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