Okie dokie, so big George Parker’s blog AdHurl talked about this already, but I had to chime in. Apparently Pantone, Inc has chosen its color of the year. Yes, the color of the year. My God Alive!

Read below, but know you don’t have to as this is the most ridiculous shit I have ever seen.

“From a color forecasting perspective, we have chosen PANTONE 18-3943 Blue Iris as the color of the year, as it best represents color direction in 2008 for fashion, cosmetics and home products,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays.”

Even for those whom Pantone colors give a major nerd-gasm to, I can’t imagine who really followed this heated battle. Did the other colors go out drinking that night to drown their sorrows? Who was the board of experts to choose this groundbreaking color?

Ultimately I ask, is there any point to this? Or is this just a crap PR ploy to add relevance to over inflated Crayola designers? Should it have its own day? I think March 8th is open.

Can’t we just be comfortable saying “we study colors for a living” instead of having some trite award given out to justify our existence?

AAAAGGGGGGGHHHHHHHH!!!!!!!

Take care rockers.

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