An Apple Fanboy Documentary: MacHeads The Movie
Brands becoming more than just a brand is nothing new. Lifestyle brands have been changing the way consumers interact with product for years. Technology brands are continuing the trend at a rapid pace. Apple is developing product after product to cater to fans and platform-switchers alike. Zune brought us The Social. Our tech gadgets are beginning to orchestrate our lifestyles, and many are becoming truly dependent on technology. Today, everywhere we look, we see tech gadgets and their advertising.
Apple certainly doesn’t need any help making their presence felt any more this week with the release of the Macbook Air and their banner ads that have been making a very large presence on many website front pages. But companies with as many fans as Apple has seems to attract attention no matter what they do. Browsing through Gizmodo this morning, I ran across a trailer for an actual documentary in production: MacHeads. It’s bizarre, fascinating, and almost frightening. But it shows what can happen with a brand becomes much more than just a name and logo. And how the consumer mind can react when brands begin to transcend traditional messaging. I’m definitely curious to see what comes of MacHeads, and what it might mean for Apple.
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[...] Doctor Rose writes about branding and apple fanboy documentary MacHeads . As mentioned in the post, products are becoming our passionate possessions and our life now revolves around experiencing the use of that product. The music players, the mobile phones, the cameras are not just products – they are the gateways to our experiences and our lives. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
I’ve seen the video of the latest macworld expo and I have to admit I was really, really fascinated by the Macbook air. I’m not a techie person but seeing that presentation made me want to be one. This documentary looks interesting. I wonder when and where they’ll feature the whole thing…
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Wow, it really surprises me how easily I’m influenced. There’s some things about Apple I really hate, but this trailer gave me little fuzzy feelings inside, even though the only time I came close to owning a Mac was when I used the Mac computers in the computer lab when the PCs were full.