Comments on: PC and Mac go toe to toe with Christmas greeting http://www.beyondmadisonavenue.com/2007/12/pc-and-mac%e2%84%a2-go-toe-to-toe-with-christmas-greeting/ Sun, 12 Oct 2008 07:38:15 +0000 http://wordpress.org/?v=2.6.2 By: Kay B. Day http://www.beyondmadisonavenue.com/2007/12/pc-and-mac%e2%84%a2-go-toe-to-toe-with-christmas-greeting/#comment-24390 Kay B. Day Thu, 20 Dec 2007 02:40:51 +0000 http://www.beyondmadisonavenue.com/2007/12/pc-and-mac%e2%84%a2-go-toe-to-toe-with-christmas-greeting/#comment-24390 Glad you pointed me to the Mortar campaign for St. Mary's--I think my favorite is the Jello ad. Especially the bunny slippers--letting me visualize the trunk at the top of those legs. Funny. And the poison oak (ivy?). I never can remember that adage either. I think Mac and the Mortar ads too are best wrapped in dry humor. Then there are others where you need the knock 'em out laugh like some of the beer commercials. I always watch the Super Bowl as much for the ads as for the game. best, KBD Glad you pointed me to the Mortar campaign for St. Mary’s–I think my favorite is the Jello ad. Especially the bunny slippers–letting me visualize the trunk at the top of those legs. Funny. And the poison oak (ivy?). I never can remember that adage either.

I think Mac and the Mortar ads too are best wrapped in dry humor. Then there are others where you need the knock ‘em out laugh like some of the beer commercials. I always watch the Super Bowl as much for the ads as for the game.

best, KBD

]]> By: mortarjamie http://www.beyondmadisonavenue.com/2007/12/pc-and-mac%e2%84%a2-go-toe-to-toe-with-christmas-greeting/#comment-24319 mortarjamie Thu, 20 Dec 2007 00:46:15 +0000 http://www.beyondmadisonavenue.com/2007/12/pc-and-mac%e2%84%a2-go-toe-to-toe-with-christmas-greeting/#comment-24319 Hmmm…I think dry humor is the key to an effective ad: Audience thinks for a moment, message gets successfully delivered, product flashes before their eyes and VOILA - Apple’s marketing works and Mac looks even more genius than they already are. Shocking. Not quite as genius as Mac, but Mortar certainly knows how to use some dry humor. Check out St. Mary’s Medical Center’s latest ad campaign by Mortar: http://www.mortarblog.com/2007/10/a-trip-to-the-e.html Hmmm…I think dry humor is the key to an effective ad: Audience thinks for a moment, message gets successfully delivered, product flashes before their eyes and VOILA - Apple’s marketing works and Mac looks even more genius than they already are. Shocking.

Not quite as genius as Mac, but Mortar certainly knows how to use some dry humor. Check out St. Mary’s Medical Center’s latest ad campaign by Mortar: http://www.mortarblog.com/2007/10/a-trip-to-the-e.html

]]> By: Apples Gruß zur Weihnacht | Werbeblogger - Weblog über Marketing, Werbung und PR » Blog Archiv » Apples Gruß zur Weihnacht http://www.beyondmadisonavenue.com/2007/12/pc-and-mac%e2%84%a2-go-toe-to-toe-with-christmas-greeting/#comment-23833 Apples Gruß zur Weihnacht | Werbeblogger - Weblog über Marketing, Werbung und PR » Blog Archiv » Apples Gruß zur Weihnacht Wed, 19 Dec 2007 05:01:30 +0000 http://www.beyondmadisonavenue.com/2007/12/pc-and-mac%e2%84%a2-go-toe-to-toe-with-christmas-greeting/#comment-23833 [...] Knetfiguren funktioniert das also schonmal ganz gut. Via BMA. Trackback-URL dieses Beitrages Schlagworte (Tags): Apple, christmas, Imamac, mac vs pc, spot,xmas [...] [...] Knetfiguren funktioniert das also schonmal ganz gut. Via BMA. Trackback-URL dieses Beitrages Schlagworte (Tags): Apple, christmas, Imamac, mac vs pc, spot,xmas [...]

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