Hey Apple, New Ideas Please
It’s true, not everyone agrees on all topics…
For instance, my issue is not really with the current Apple Commercial where they again take the well constructed and executed Apple V. PC campaign and give us another incarnation (Not REincarnation like my favorite Tiger Beer spot below) in the endearing stop-motion style that makes us all think of the old Rudolph and Santa shows, but that they just put together another commercial that makes me not give a shit.
My grievance is not the campaign as a whole that i loved when it first broke, but that this campaign has been going on for so long. When apple works so hard to be the forerunners of all things trendy, they are now becoming almost like Atlantic City Boardwalk Charactitures of themselves.
This has nothing to do with the company, whom I love; but for crissakes, give us another f&%$ing concept. I am sure living-god Lee Clow will have no problem ponying up to the bar again with creating another jaw dropping spot/campaign like he did in 1984. I beg Apple, “Please, shock or surprise us again” as your current campaign has become the one thing you have always dreaded: Conventional.
Technorati Tags: apple vs pc, 1984, lee clow, tiger beer, beyond madison avenue
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Well, apparently it took living-God Lee Clow and friends (namely, the talented Jason Spurling) a year to sell a concept to Steve Jobs. If I’m Lee, I ain’t goanna ask to change the concept until Jobs asks to change the concept - lest I go broke trying to sell something next time.
I’m always surprised when I see yet another one of these. For a company that is so innovative and fresh with their products, these seem tired.
I don’t have a problem with them continuing with their current campaign -it’s popular, (seemingly) successful, and most likely what they were asked to do by the client. But I do have a personal problem with nostalgia trotted out solely for nostalgia’s sake and in this case it’s particularly misplaced. What does the old claymation technique have to do with a company that prides itself on innovation and improved technology? Couldn’t this ad have been made with the live actors singing the song with a live Santa and still made the same point? Not horrible, just an uncharacteristically bad choice.
Protonix….
Protonix….