Sony Bravia - Play Doh
Posted on October 4th, 2007 by CheenePhoft
Welp, the new Bravia spot is out. And, not surprising at all, we’ve got another big winner on our hands. I was ringing my hands a bit when it became apparent that it wouldn’t be real, but it turned out beautifully. Still not up to the high bar of the first one, but a step above paint, for sure. Enjoy!
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[...] Well, the newest addition to the Bravia line-up has been sweeping the interwebs for the last couple of days. Rave reviews, and sheer hatred can be found without much trouble. But what many people are missing out on, or just learning about, is the suspicious circumstances surrounding the idea for "Play-Doh". It turns out that a pair of LA-based artists, Kozyndan, sent the production company a sample of their work a few years back, including the image above of cartoonish bunnies taking over a city street.And that was all she wrote…until the Bravia ad. Kozyndan had no involvement in the newest Bravia ad. Here are their thoughts on the ad:To add insult to injury, someone from Passion Pictures contacted us almost two years ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again. (It should be noted though, that the more likely culprit is the ad firm who hired Passion Pictures, Fallon.) This, of course, begs the question that’s come up before in advertising, art, and almost every other creative endeavor. Where do we draw the line between inspiration and mis-appropriation? At what point does a simple still image, like Kozyndan’s bunnies in the city, take the leap from something that sparks an idea - and probably doesn’t require permission or payment - to the basis for an internationally viewed and hyped commercial? Sony certainly isn’t short on money, especially taking into account the production costs for a spot like this. Fallon will probably have a tough time claiming that they were unaware of Kozyndan’s work. So, whadya think? Where does that line get drawn in the sand? Do we run after Sony or Fallon for this one? Or is this just hype getting blown out of proportion…after all, it was just a single still image?image via Technorati Tags: beyond madison avenue, core77, gizmodo, bravia, kozyndan, fallon, sony Sphere It [...]