Onslaught, meet backlash…
Christine over at PSFK points out this fantastic mish-mash backlash to Dove’s newest masterpiece, Onslaught. Filmmaker Rye Clifton has created a piece called A Message from Unilever pointing out the irony that one company believes it can get away with creating Onslaught for Dove with one hand while churning out spot after spot of bikini-clad, writhing women for Axe with the other. His mini-film ends with the statement: "Talk to your daughters before Unilever does." And apparently not one to shy away from whatever attention he gets from it, Clifton has posted his email address at the end of the piece as well. So let him know what you think.
Technorati Tags: beyond madison avenue, dove, onslaught, axe, unilever, psfk, rye clifton
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Repetition, especially to excess, is hard on...
Brilliant! Simply, elegantly brilliant! Give that man a standing ovation, please. As the father of a daughter, I find the irony to be particularly biting. Bravo.
Dove’s Onslaught onder vuur…
Je merk profileren als de enige verdediger van echte schoonheid is een mooie geste én een slimme marketingtruuk. Maar wat als je moedermaatschappij ook dat andere product op de markt brengt, dat vrouwen voorstelt als stereotiep knappe, makkelijk te …
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