Only in Europe…
Things are just more laid back in Europe - in almost every aspect of life. The French would say we take ourselves too seriously, and they could point to the FCC’s Standards of Decency to prove their point.

Marketers and Advertisers there are allowed to be creative with their campaigns while sticking true to their original visions.
Take for example this advertisement for AIDS awareness.
Sidaction, the organization that produced this spot, would never be allowed to get away with something like that on anything less than premium cable here in America.
Moving, provocative and quick to get your attention, this is a brilliant campaign.


