Apple to run UGC for the iPod Touch
MacNN is reporting on an interesting story. Nick Haley, an 18 year old student in the UK, produced a home-brewed, fan-boy-esque spot for the iPod Touch. Haley posted the video on YouTube (where else) where it grabbed 2000+ views in one day, leading to…an email from Apple. Contrary to what most companies do when someone creates content or talks about their product, Apple has asked Haley to work with Chiat in LA to produce a broadcast-ready version of his commercial.
Talk about falling into advertising at a young age. But it’s great to see that a company the size of Apple isn’t hiding from the UGC that’s coming out about them (granted, this isn’t exactly critical material).
Technorati Tags: beyond madison avenue, apple, nick haley, youtube
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[...] Impuls ja, aber kein fertiges Endprodukt. Clever und den Buzz gibt es gratis dazu. Via BMA. Trackback-URL dieses Beitrages Tags: Apple, spot, student, touch, uga, UGC, usergenerated,Web-2.0 [...]
[...] We reported on Friday that Apple would be running a broadcast ready version of a student-made commercial for the iPod Touch. Apparently they’ve been working quickly because it’s already posted to the Apple website as of yesterday. They’ve stayed very close to the original version, created by Nick Haley.Technorati Tags: beyond madison avenue, apple, ipod touch, nick haley, UGC Sphere It [...]
Nice spot - Nick gets it; I think the finger wiping the text is brilliant - simple, and brilliant. Just like the interface… Another "aggh why didn’t I think of that"
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