Apple to run UGC for the iPod Touch
MacNN is reporting on an interesting story. Nick Haley, an 18 year old student in the UK, produced a home-brewed, fan-boy-esque spot for the iPod Touch. Haley posted the video on YouTube (where else) where it grabbed 2000+ views in one day, leading to…an email from Apple. Contrary to what most companies do when someone creates content or talks about their product, Apple has asked Haley to work with Chiat in LA to produce a broadcast-ready version of his commercial.
Talk about falling into advertising at a young age. But it’s great to see that a company the size of Apple isn’t hiding from the UGC that’s coming out about them (granted, this isn’t exactly critical material).
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