ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 The Search for Insight | beyondmadisonavenue

The Search for Insight

Picture_1.pngIf I don’t check Creativity Online during the day it feels like I’m missing something when I go to bed at night. I love to watch commercials, see print ads, or explore interactive work. For me, this great work is inspiring and motivating. However, what about old(er) creatives? Do they check the work being posted?

I have always wondered, is the work inspiring for them? Is it simply entertaining or a way to see what the competitor is doing? I can just sit and drool at the lines of copy and endless supply of 30 second commercials for hours. Maybe I get wisdom, experience, knowledge, or enhance my creativity. It makes me think that one day I’ll be capable of this work. I’ll be able to combine subtle humor and an Oreo mustache in a fine weave of copy- take this perfect example.

You tell me, do you look at Creativity Online or Ads of the World?  Why? 

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One Response to “The Search for Insight”

  1. Your giving away the dress suggestion holds if the person dealing with the client was a manager, but since they were ringing her up, they probably weren’t and therefore wouldn’t have the authority to do so. Even if a manager did, don’t you think he might then have to answer to someone else about why he is giving away merchandise?

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