Fresh off the news of the nasty break-up of NBC and Apple, NBC has announced that they will offer up their shows for download from within their own platform, NBC Direct. The oddly named Vivi Zigler, EVP of NBC Digital Entertainment said, "With the creation of this new service, we are acknowledging that now,
more than ever, viewers want to be in control of how, when and where
they consume their favorite entertainment."

And Vivi continues non-verbally, "as long as we really remain in control of how, when and where more than they are." Of course, this new platform with also include no-skip ads because, well, you know how people love ads. And now the race is on until someone creates the "NBC Direct Ad Blocker." Good choice, though NBC. You were at least getting a couple bucks for the episode.

via MediaBuyerPlanner.

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