More intimates…
I can’t take credit for this as it came from one of our commenters on Sean’s Elle MacPherson Intimates post below. But it needs to be shared for its utter awesomeness. I think it’s been a long time since I’ve seen an ad, or any type of branded communication, that made me say "wow" out loud. This one did, even if just for the technology.
EM Intimates installed these interactive videos in the window of their 6th Ave. store here in NYC last week, to coincide with this weeks Fashion Week festivities (can I say "week" one more time please?). The screens react to passers-by, revealing lingerie-clad women - which we all LOVE. Talk about a sweet execution that makes consumers interact for a moment with your brand, and rewards them for doing so.
It’s similar to the Adobe ad that was up in Union Square for a while, but frankly, every time I walked past that ad, no one seemed to care. I guess it needed some naked women.
Technorati Tags: beyond madison avenue, elle macpherson intimates, interactive advertising, fashion week
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Yes, the reward. That’s what it’s all about. Though it is a wonderful application of technology, the fact that the consumer is rewarded for engaging with the brand in a unique and compelling way is what makes it so good. The intimate nature of the campaign, from concept to execution is refreshing, nothing gratuitous because it connects with the heart of this brand.
hi there,great blog just wondering if you would open up your blog so we can actuallyread your whole blog post in our RSS readers please?Instead of annoyingly having to jump through to your site. See what Cory Doctorow has to say about it in the quick web video below.http://www.smartmobs.com/2007/09/11/cory-doctorow-on-how-to-be-an-uber-blogger/Kind regardsDamiano Also i wrote to your comments and it bounced back too.
Damiano,
We’re glad that you like BMA, please do keep reading. We’ll get cracking on the RSS problem ASAP; thanks for bringing it to our attention.
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