Marketers are over WOM too.
I posted Spike’s rant this morning about Word of Mouth Marketing. Well, fast-forward a few hours and I’ve run into Bryan’s article on Grokdotcom offering three triggers for Word of Mouth Marketing. Bryan’s article is based on statements that Seth made about another article written about a research paper. Confused yet? Don’t be. See, it’s all really simple. Bryan, as much as I love the idea of the triggers and the time spent outlining the various experiences, I think Seth really nailed this one:
"Just make great stuff."
Yeah, ok, maybe there’s a little more to it. But…not really. You want people to talk about you or your product? Do something or make something that’s worth talking about. Be remarkable. Stop worrying about how to spend millions upon millions making people aware of your mediocre product. Spend that money making an exceptional product. Then tell a few people who need your product about how it will change their lives. And if it won’t change their lives…go back to the drawing board.
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Bryan and I agree about the bottom line: "just make great stuff". No quibbling at all. We are simply reminding people that what "great" is gets defined by three triggers that cause people to remark on them. Remarkable or great is what we’re aiming at. It’s just important that marketers grasp that a better mousetrap isn’t remarkable if there is nothing to remark about.
[...] I et av innleggene om WOM skriver Danny hos Beyond Madison Avenue: I posted Spike’s rant this morning about Word of Mouth Marketing. Well, fast-forward a few hours and I’ve run into Bryan’s article on Grokdotcom (..). Bryan’s article is based on statements that Seth made about another article written about a research paper. [...]