How To Be A Better Client
After all the talk the other day about agencies educating their clients, how could I possibly resist pointing out this textbook from id29? At first blush, you’d think that someone actually heard me. Upon closer inspection, you might realize that it’s a bit tongue-in-cheek. However, it’s still well worth the read.
The Troy, NY based agency took a little time out of their busy schedules to create How To Be A Better Client. They apparently spent upwards of $25/book and are handing them out to clients for free. That’s what I call dedication. For those of us not fortunate enough to be on their client list, they’ve offered up a pdf version at no charge available here.
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Repetition, especially to excess, is hard on...
I totally want to give a copy to all my agency’s clients… only I don’t think they’ll get the joke.
[...] I wrote the other day about How To Be a Better Client, the somewhat tongue-in-cheek look at the creative services world from the eyes of agency id29. Well, I got home from a particularly fun day at work yesterday, and low and behold, there’s a copy of How To Be a Better Client waiting for me in my mailbox. It was quite the welcome surprise after a day of wrestling at the office. So, a BIG thank you to the guys (& gals) at id29!The book is extremely well-finished. I haven’t had a chance to read it cover to cover, but the parts I did scan through are fun, and humorous. Definitely a great addition to the library and something that might give clients an insight into us "wacky creatives". Not to mention an excellent piece of publicity for id29. I wasn’t too familiar with them before reading about the book, but you can bet that I’ve now spent some time on their site getting to know them. If you’re ever opening an office down here in the big city, don’t hesitate to call me!Technorati Tags: beyond madison avenue, id29, how to be a better client Sphere It [...]