Elle Macpherson Intimates Campaign
Posted on September 11th, 2007 by leccepenincaa
Okay. These launched in August, but we don’t appear to have written them up. Which I find amazing, as we are generally pretty damn fast to post anything involving young women and underwear around here.
[embedded video above]
The concept is stories. Intimate stories told by real individuals (who just happen to be half dressed in lingerie at the time.) Effective? It certainly works with the men. But does it work with the ladies? Or are men the target?
I must admit I like the site. It makes provocative and interesting use of photographs and reminds me of a magazine layout while feeling different and quite a bit more engaging.
http://www.ellemacphersonintimates.com/
Filed under: Uncategorized
Repetition, especially to excess, is hard on...
All the women in these ad are, unsurprisingly, actors.
V.V.V cute actors- see all the ads here http://www.news.com.au/couriermail/story/0,23739,22313564-7642,00.html
The concept behind this campaign about intimacy: "A woman alone in her private space is the definition of intimacy.
"Bringing to light the quirky and unusual side of ourselves that is often saved for when we are on our own is such a precious thing to watch."
and we like to watch…..
Thanks Katie!I do love the simple nature and the idea of looking behind the veil into a private space. But… be honest. Do you really dress in sexy lingerie when you are alone and making finger puppets on a wall?Say yes for all our viewers, please. ;)
well there are many quirky and unusual things about me…..one of them is that I find Elle’s statement about her campaign absolutely hilarious
Not only is it intimate, it’s interactive. Here is a video of Elle Mac’s storefront display during NYC Fashion week. http://desedo.com/blog/2007/09/10/elle-mac-stops-you-in-yer-tracks/
that video is awesome!
[...] I can’t take credit for this as it came from one of our commenters on Sean’s Elle MacPherson Intimates post below. But it needs to be shared for its utter awesomeness. I think it’s been a long time since I’ve seen an ad, or any type of branded communication, that made me say "wow" out loud. This one did, even if just for the technology. [...]
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