Elle Macpherson Intimates Campaign
Okay. These launched in August, but we don’t appear to have written them up. Which I find amazing, as we are generally pretty damn fast to post anything involving young women and underwear around here.
[embedded video above]
The concept is stories. Intimate stories told by real individuals (who just happen to be half dressed in lingerie at the time.) Effective? It certainly works with the men. But does it work with the ladies? Or are men the target?
I must admit I like the site. It makes provocative and interesting use of photographs and reminds me of a magazine layout while feeling different and quite a bit more engaging.
http://www.ellemacphersonintimates.com/
