So what CAN they do?
"The problem advertising agencies have got at the moment is that they keep getting asked to do things advertising agencies can’t do."
I stumbled onto this quote during my daily blog exploration. It pisses me off for a couple of reasons…
1. Never say never. An agency is essentially, or at least should be, an idea factory. To say that an agency CAN’T do something will immediately devalue your agency in the mind of your client. That’s what partnerships are for. That’s when you nod and smile and say yes, then subcontract someone else to accomplish the impossible with your ideas in mind. Accomplishing the impossible is what will impress the hell out of your client, and it will build your brand in their eyes (making them believe that you can do the same for their brand in their consumers’ eyes).
Go ahead, charge the client for your genius and accomplishments. But never, ever give them the impression that you CAN’T do something.
2. Agencies have far bigger problems, as far as I can tell, than being asked to do things they’re incapable of. Namely, getting done the things that they ARE capable of. Which is where this post is leading. I’m sending it out as a meme (so friends of BMA, watch out!), but we’d love to get your opinion. Fill in the blank:
"The problem advertising agencies have got at the moment is…"
