This little chipmunk and/ or prairie dog has been getting some serious attention- I’m sure you have seen it. If not, take a look at what they call the, "Dramatic Chipmunk."


If you don’t think this is funny now, just wait a little bit and watch it in a few days. At first, I thought, "wow, that was stupid," then days later, for no apparent reason, this video had me laughing like I was high on opium. If I wasn’t high on opium I thought I was turning into one of those people who just laugh for the sake of laughing regardless of whether something is funny or not. You know the type, it would be like they break something really expensive and then just say, "Whoops," and go on to laugh as if somebody was lambasting them with a funny stick. Or, they trip down a stairwell in a crowded place and start laughing. If they think scaring people around them half to death and then causing somebody to call, ‘911′ is funny- they should be pushed into a lamppost.

Alright, now that I have vented, back to the chipmunk. Since this video seems to be popular among the younger crowds, marketers have a lot of potential in which to use this video while targeting teens and adults in their 20’s. In a TV spot or Viral video, marketers could remake it entirely, yet use the same humor, or do a "remix" version by throwing in some product placement. By effectively utilizing this funny video, the response could be tremendous.

Technorati Tags: Beyond Madison Avenue, Marketers, Viral, Funny, Laughing, Opium, Dramatic Chipmunk

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